Delay is a step that can be added to the automation. It refers to a predefined period of time or a specific interval during which no further actions are triggered. It introduces a pause or waiting period within the sequence of actions or events.

The delay step can be useful for various reasons, such as giving customers time to respond or take action, allowing for order processing or fulfillment, or ensuring appropriate timing for follow-up communication.

During the delay, the automation remains active, but no new actions are executed. For example, after sending an initial welcome email to a new subscriber, a delay step of 24 hours might be added before sending a follow-up email. This delay allows the subscriber some time to engage with the initial email before receiving further communication.

Adding a delay step to a workflow

To add a delay step to the automation workflow:

  1. Click on the plus button anywhere in the workflow.
  2. Select Delay from the steps menu.
  3. Set a delay time based on hours or days.
  4. Click Save.

Adding a delay action to a rule

To add a delay step to the automation rule:

  1. From the list of actions, select Delay action.
  2. Set a delay time based on hours or days.
  3. Click Save.
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