In this article, you’ll learn how to use the reports page in Growmatik. The Reports page provides comprehensive insights and data analysis regarding the performance of each marketing campaign. It showcases sales performance metrics, such as conversion rates, click-through rates, and engagement levels, allowing you to evaluate the effectiveness of your campaigns. Additionally, the page also presents general metrics and reports that provide an overview of the overall marketing efforts, highlighting trends, patterns, and key performance indicators (KPIs) to aid in strategic decision-making and optimization of future campaigns. These sections include:

To access the reports page, click on Reports from the main navigation on the left.

Date Range

The date range selector is located on the top right corner of the reports page. You can select a predefined date range as well as a custom date range. Once you change the date range, all the metrics will be updated to reflect the chosen period.

Note: The All time option updates the reports to show analytics and reports starting from the date that you integrated your site with Growmatik until today.

How to read the charts

For most metrics in Growmatik Analytics, a particular chart is provided. The horizontal axis shows the timeline and the vertical axis represents the amount of the metric. In the chart, you can see a comparison between the current period highlighted in pink as well as the previous period highlighted in gray. 

Note: Comparison is not available for the All Time date range.

To access more information about a certain point on the chart, hover over it and a black box will appear with the date and value.

Campaign reports

The first table on the reports page represents the performance of each automation campaign measured by metrics such as Affected people, Revenue generate and Sign-ups.

Site Engagement

The Site Engagement section represents four quantitative metrics with different values for a chosen time frame. Each metric comes with a value, growth rate and a graphical chart:

  • Sessions: Shows the sum of sessions (visits) in the selected date range. 
  • Users: The total number of all single visits gathered by registered users. 
  • Page views: Shows the sum of all page views.
  • Bounce rate: Displays the percentage of single-page sessions (the number of times a user leaves without exploring other webpages of your site after his/her first page view).

This section also provides different qualitative metrics. To access these types of metrics you need to click on the More details button placed at the upper side of Site Engagement section. A modal will open that shows the following parameters:

  • Pages: In this tab, you can get insights into metrics like unique page views, page views, bounce rate and average time on the page.
  • Referrers: You can find detailed reports about the segment of traffic that arrives on your website through another source, such as a link on another domain. Here you can track generated sessions, sign-ups and also the amount of sales for each referrer.
  • UTMs: A set of UTM parameters that drives traffic to your website is listed here. Again you can track the same metrics that are available on the Referrers tab. This metric is very useful when you want to keep an eye on your marketing ad campaigns’ UTMs. 
  • Countries: This shows a list of countries where your audience is located.
  • Search terms: This tab lets you explore two different metrics including clicks and impressions on your website URLs from a Google Search results page. You need to integrate with Google Search Console from Site Settings to display data here.

Checkout Started

This section provides information about the cart checkouts at your store at any given time period.

Open sessions: The number of open checkout sessions. A checkout session is started once a product is added to the cart.

Completed Sessions: The number of checkout sessions that are successfully completed.

Recovered Sessions: The number of abandoned checkout sessions that are successfully completed later due to any Growmatik campaign.

Expired Sessions: The sum of checkout sessions that are abandoned for more than 14 days without being completed.


The Sales section contains a range of metrics that can be used to analyze your eCommerce store’s sales data in a chosen time frame. These metrics are:

  • Orders: The sum of all orders (transactions).
  • Revenue: Represents the generated revenue (including shipping, taxes and discounts) based on all transactions.
  • Conversion Rate: Shows the percentage of orders divided by all sessions.
  • Average order value: The total revenue divided by the number of orders.
  • Order Frequency: Displays the average number of times a customer made a purchase.
  • Repeated Customer Purchases: The number of purchases made by returning customers.

Note: No charts are available for the Order Frequency and Repeated Customer Purchases metrics.
Using Growmatik Analytics, you can also track product sales through this section. Just click on the Product analytics button on the right upper side of the Sales section and you can see what revenue you earned and how many units were sold for each of your products.


You can find new and returning customers during a specific time period in this section. Customers are divided into different groups including:

  • New Leads: The sum of all leads registered in a chosen time frame.
  • Returning Leads: The sum of all unique leads who made a visit before and have come back again.
  • New Customers: The sum of all customers that placed orders in a chosen period.
  • Returning Customers: The sum of all unique customers who made a purchase before and have come back in a desired period.

Email Engagement

This section gives you an overall insight into your email campaigns during a specific period with five unique metrics including:

  • Click Rate: Displays the number of times your recipients have clicked on a link in Growmatik emails divided by all delivered emails.
  • Open Rate: The number of times your recipients opened Growmatik emails divided by all delivered emails.
  • Bounce Rate: Represents the number of email bounces divided by all delivered emails.
  • Unsubscribe Rate: The percentage of unsubscribed emails.
  • Total Sends: The number of all sent emails.

Note: No charts are available for the Unsubscribe Rate and Total Sends metrics.

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