In this article, you’ll learn how to use the Location condition in Growmatik to create geolocational segmentation. Geolocational targeting condition is useful when you want to target audiences from a specific geographical location in the marketing automation process. Growmatik recognizes locations as countries.
Define a location as the condition:
- Click on the Location condition in Growmatik Automations page.
- Open the drop-down menu, then search and select a country.
You can select one or multiple countries in this condition to target various groups of people.
- Click on the Save button.
Note: Upon clicking on the drop-down, you’ll see a list of current top locations with the percentage of your audience coming from each.