Dynamic Keywords


In this article, you’ll learn how to use the dynamic keywords in the Growmatik Popup Builder, Email Builder and Website Personalizer.

Dynamic keywords are special placeholders that can display unique data for each user. They help with further customization and personalization of the content in different areas. A simple example can be Name. Consider creating an email template where you intend to target it to multiple users. You can insert the Name dynamic keyword in the email body, so the email looks more personalized for each user.

Different dynamic keywords in Growmatik:

There are various types of applicable keywords in different categories available in Growmatik. Here’s the list of keywords:

Personal Details:

  • Username
  • Email
  • First Name
  • Last Name
  • Full Name
  • Gender
  • Phone Number
  • City
  • Region
  • Country
  • Date Signed Up
  • Weekday
  • Month
  • Average Spent Time
  • Total Spent Time
  • Number of Viewed Pages
  • Number of Opened Emails
  • Number of Clicked Emails

Shopping Activity:

  • First Purchase Date
  • Last Purchase Date
  • Last Purchased Items
  • Number of Purchased Items
  • Number of Orders
  • Number of Orders With Coupons
  • Total Orders Value


  • UTM source
  • UTM medium
  • UTM campaign
  • UTM term
  • UTM content

Note: Some items may not be available in all builders. For example, UTMs are not available in the Email Builder.

Using dynamic keywords in the Popup Builder, Email Builder and Website Personalizer:

To use this feature, insert a text element on the page, then add your desired dynamic keyword anywhere in the text element.

dynamic keywords - popup builder

Note: They can also be inserted in the email subject.

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