Customer data filters - Growmatik Knowledge Base

Summary

In this article, you will learn about the customer data filters available on the Growmatik People page. Using these filters, you can search for contacts based on their demographic data, shopping behavior, their activities on your website, their email engagement, and more.

Address	The ‘Address’ data is derived from the user’s order information. It’s also possible to update the user’s address.
Automation	The ‘Automation’ filter is used to target people who participated in a particular automation.
Average Spent per Order	Average Spent per Order’ indicates the average amount among a user’s orders.
Average Time Spent per Session	The ‘Average Time Spent Per Session’ is an indicator of user’s average visit duration.
Birthdate	The ‘Birthdate’ of a user can be updated via import, a user’s profile, or Growmatik popups or embedded forms.
City	The ‘City’ data is automatically derived from the IP address of a visitor. It’s also possible to update the city’s data.
Commercial Email Consent	The ‘Commercial Email Consent’ reflects the user’s choice to receive commercial emails. It can be applied to multiple forms on your website through Growmatik plugin’s settings page.
Country	The ‘Country’ data is automatically derived from the IP address of a visitor.It’s also possible to update the country’s data.
Currency	The ‘Currency’ filter indicates the currency used in the user’s purchase.
Custom Attribute	Custom Attributes’ allow you to store additional information to your users.
Discount Coupon Used	Discount Coupon Used’ lets you filter out users who have used a specified coupon in their orders.
Email	The ‘Email’ filter indicates the main characteristic of a user.
Email Bounced Status	The ‘Email Bounced Status’ filter can be used to filter out the users with a delivery failure detection in a past email rule.
Email Click Activity	Email Click Activity’ lets you filter out users who have clicked on a specific email on a specific period of time.
Email Clicked on	Email Clicked on’ lets you filter out users who have clicked on any of your sent emails on a specific period of time.
Email Open Activity	Email Open Activity’ lets you filter out users who have opened a specific email on a specific period of time.
Email Opened on	Email Opened on’ lets you filter out users who have opened any of your sent emails on a specific period of time.
Email Send Activity	Email Send Activity’ lets you filter out users who have received a specific email on a specific period of time.
Email Subscription Status	The ‘Email Subscription Status’ filter can be used to filter out the users who have unsubscribed from your commercial emails.
Email Validation Status	The ‘Email Validation Status’ filter can be used to filter out the users with invalid or bounced email addresses.
EU Consent	The ‘EU Consent’ filter can be used in compliance with the GDPR law. It can be modified from the user’s profile. The filter initially reflects the user selection of the EU consent checkbox that can be enabled in the Growmatik popups or embedded forms.
Exit Page	The ‘Exit Page’ indicates the last page in a user’s visit.
First Name	The ‘First Name’ data is initially fetched from your website’s platform and can be updated as well.
Form Submission	Form submission’ allows you to filter out users who submitted Growmatik forms or any other third-party forms. For 3rd-party forms, only the ones with at least one submission are listed.
Full Name	Full Name’ is dynamically calculated by adding the ‘First Name’ and ‘Last Name’.
Gender	The ‘Gender’ of a user is automatically guessed by the system based on the ‘First Name’. It’s also possible to update the user’s gender.
Has Abandoned Cart	Has Abandoned Cart’ lets you filter out users who have items in their shopping cart and have not completed their purchase.
Journey Stage	The ‘Journey Stage’ (or user type) is the state of a user in a default journey (Guest → Lead → Customer). A user is categorized as either a guest, lead or a customer.
Landing Page	The ‘Landing Page’ is the entrance page in a user’s visit.
Language	The user’s ‘Language’ is obtained from the visitor’s browser.
Last Name	The ‘Last Name’ data is initially fetched from your website’s platform and can be updated as well.
Number of Clicked Emails	Number of Clicked Emails’ lets you filter out the users who have clicked on a link on your sent emails a certain number of times.
Number of Email Sent Emails	Number of Sent Emails’ lets you filter out the users who have received a certain number of emails.
Number of Emails With No Clicks	Number of Emails With No Clicks’ lets you filter out users based on the total number of sent emails with no clicks.
Number of Opened Emails	Number of Opened Emails’ lets you filter out the users who have opened your sent emails a certain number of times.
Number of Orders	Number of Orders’ indicates the total number of orders placed by a user.
Number of Orders With Coupons	Number of Orders With Coupons’ can be used to filter out users who have placed a certain number of orders with coupons.
Number of Purchased Items	Number of Purchased Items’ indicates the total number of products purchased by a user.
Number of Unopened Emails	Number of Unopened Emails’ lets you filter out users who have not opened a certain number of your sent emails.
Number of Viewed Pages	Number of Viewed Pages’ is the total number of the user’s visited pages.
Payment Method	The ‘Payment Method’ filter indicates the payment method used in the user’s purchase.
Performed a Custom Event	Filter users that a custom event trigger or action has happened for them.
Phone Number	The ‘Phone Number’ data is fetched from your website’s platform. It’s also possible to update the user’s phone number.
Placed Order	Placed Order’ can be used to filter out customers based on order value across specific time segments.
Popup Form	Popup Form’ allows you to filter out users based on the filled-in forms in Growmatik popups.
Purchase Date	Purchase Date’ can be used to filter customers’ orders according to the date of the purchase.
Purchased Product	Purchased Product’ can be used to filter out users who have purchased a particular product.
Purchased Product Categories	Purchased Product Categories’ can be used to filter out users who have purchased a product from a particular product category.
Referral Source	Referral Source’ indicates the source of the traffic for visits.
Region	The ‘Region’ data is automatically derived from the IP address of a visitor. It’s also possible to update the region’s data.
RFM Score	The ‘RFM Score’ is a numerical score that helps you recognize different types of customers. This number shows recency, frequency, and monetary value of a user.
Saved Segment	The ‘Saved Segment’ filter is used to target all people in a specified segment.
Sign-Up Method	The ‘Sign-Up Method’ allows you to target people based on how they have been added to your contact list. You can filter contacts who are added via platform sign-ups, guest purchases, Growmatik popups or embedded forms, Growmatik API, CSV import, or third-party tools.
Signup Date	The ‘Signup Date’ shows the date of the first subscription of a user.
Tag	Tag’ can be used to filter out users based on your applied tags to them.
Time Spent on Site	Time Spent’ or visit duration, is the total amount of time that the user has spent on your website.
Timezone	The user’s ‘Timezone’ is obtained from the visitor’s traffic data.
Top Purchased Item	Top Purchased Item’ can be used to filter the users who have a specific product as their most popular purchased item.
Top Weekday Activity	The ‘Top Weekday Activity’ indicates the user’s most popular day of the week and it calculated based on the user’s visits.
Total Spent	Total Spent’ indicates the summation of all orders placed by a user.
Total Visits	Total Visits’ is the total number of sessions associated to a user of your website. A session is a group of user interactions with your website that take place within a given time frame.
Used Browser	Used Browser’ allows you to filter visitors based on their browser.
Used Device	Used Device’ allows you to filter visitors based on their device (desktop, tablet, mobile).
Username	The ‘Username’ is an identifier by which the user is recognized on your website.
UTM Campaign	UTM Campaign’ is a tracking tag that is used to make trackable URLs.
UTM Content	UTM Content is a tracking tag that is used to make trackable URLs.
UTM Medium	UTM Medium’ is a tracking tag that is used to make trackable URLs.
UTM Source	UTM Source’ is a tracking tag that is used to make trackable URLs.
UTM Term	UTM Term’ is a tracking tag that is used to make trackable URLs.
Viewed Product	Viewed Product’ can be used to filter out users who have viewed a particular product.
Viewed Product Category	Viewed Product Category’ can be used to filter out users who have viewed a particular product category.
Visit Date	Visit Date’ allows you to filter users according to the date of their first, last or all visits.
Visited Pages	The ‘Visited Pages’ allows you to filter users based on their viewed pages and the time they spent on them.