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Email warm up scheme


In this article, you will learn about Growmatik’s email warm up scheme, sending conditions and behavior.


What is email warm up?

Growmatik email warm up is the process by which tenants can gain a reputation and eventually be able to send more emails per hour or day, as well as transactional emails.
There is a ceiling on the number of emails that a new user can send via Growmatik – both an hourly and daily limitation – as shown in the table below:

LevelHourly limitDaily limit
Level 150500
Level 21001,000
Level 32002,000
Level 45005,000
Level 51,00010,000
Level 62,00020,000
Level 75,00050,000
Level 810,000100,000
Level 920,000200,000
Level 1050,000500,000
Growmatik Email Standing Table

Each user starts from level 1. Anytime they reach their daily quota, that user will be moved to the next level.
For example, whenever a user sends at least 500 emails in one day for the first time – to real recipients – then the user’s reputation will move up to level 2 and so on.

✍️ Note

For Trial users, there is a limit of sending 100 emails daily.

Who counts as a restricted user in Growmatik?

After an email campaign where one or both of the following situations happens for the first time, Growmatik will not allow emails to be sent for 24 hours:

  • The failed email or bounce rate exceeds 5% of the total sent emails from the last campaign.
  • The complaint rate exceeds 0.1% of the total sent emails from the last campaign.

The second time either occurs, Growmatik will restrict the tenant’s email service and mark them as a restricted user.

Growmatik Email Types

There are two types of emails in Growmatik to choose as an action: Transactional and Marketing.

Marketing emails are those that recipients have to opt in to receive, such as notification emails (e.g. new products or new blog posts). It’s recommended that you provide options for users to opt-out whenever they want for this type of email.

Transactional emails are the result of a specific action that the recipient has made while interacting with your business, such as the welcome email you send your lead after they sign up for your blog or the confirmation email you send to your customer after they place an order.

How to send transactional emails

After a tenant registers and wants to send emails via the Growmatik email action, both marketing and transactional email types are enabled. You can send your email by selecting them from the drop-down menu.

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